The launch of free large language models has shaken up China’s e-commerce industry, but as the technology evolves, how long before the faces selling these products become redundant?
Less than two months after Hangzhou-based AI company DeepSeek launched its large language model of the same name, the livestreaming and e-commerce platform Jiao Ge Pengyou (meaning “come make a friend”) announced it had already made over 330 million yuan (over 45 million US dollars) in sales in a single day with the program’s assistance. The company praised DeepSeek’s ability to extract a product’s pertinent selling points, streamline sales scripts and tweak them according to different livestreaming scenarios, mitigate potential advertising risks, and crucially, do all of the above in just two minutes, compared to 20 to 40 minutes previously. In a short video, one of Jiao Ge Pengyou’s hosts says, “Why are we post-00s hosts so great? Because we are not afraid of embracing AI,” referring to the fact that the team is all in their 20s.
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