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Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
“Retirement Lit” is Helping China’s Youth Reimagine a Future Without Rest
With the government officially confirming the long-speculated decision to raise the country’s retirement age, young Chinese workers are turning to sarcasm to cope with the seemingly endless toil that lies ahead
Lost in Translation: The Localization Challenge of “Black Myth: Wukong”
Despite localization’s key role in achieving success abroad, the industry remains misunderstood in China—something many linguists hope China’s first AAA game will change
Idiomized: How to Spend Your Vacation in 4 Characters
Learn these essential Chinese “chengyu” to describe your unique vacation travel styles
The Art of Chinese Clickbait
Attention! Here are the headline-writing techniques you need to master on China’s internet!
Idiomized: Join the Wukong Hype in 4 Characters
Learn these commonly used “chengyu” inspired by the superpowers of the Monkey King
Havoc in HR: How Chinese Workers Found a New Champion in ‘Wukong’
The much-anticipated video game has birthed various memes on the tribulations of the Monkey King (and Chinese “corporate monkeys”)
How China’s Gen Z Reformed the Olympics
Asserting their opinions and reshaping body image, “post-00s” Chinese athletes are redefining what it means to be Olympians
Idiomized: How to Condemn a Hypocrite in 4 Characters
Learn these essential Chinese “chengyu” to call out treacherous and deceitful people
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