dianzi huangdi-cover
Illustration: Wang Siqi
STREET TALK

Behold the New Emperors of the Internet

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In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants

Divine Emperor, I am truly grateful for you taking time out of your busy schedule to consult this account. I suppose you are wondering why I am addressing you this way. Do not fret; simply allow me, your humble servant, to guide you through an inspection of the latest viral online trend: role-playing as you, the mighty Son of Heaven himself.

You see, some netizens in recent months have taken up the mantle of emperor (皇帝 huángdì), proudly proclaiming: “I have logged online to become an anonymous emperor (我来上网就是来微服私访的 wǒ lái shàngwǎng jiùshì lái wéifú sīfǎng de).”

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