News & Events
About Us
Shop
![](https://cdn-dev.theworldofchinese.com/media/images/image00002.aca1e9c7.format-jpeg.fill-450x294.jpg)
Barbe-Queue Again: How Zibo Broke the Curse of Short-Lived Virality
One year after Zibo blew up online, why are tourists still pouring in?
![](https://cdn-dev.theworldofchinese.com/media/images/VCG111457952612.2e16d0ba.format-jpeg.fill-450x294.jpg)
Behind the Fame: What Makes a Viral Travel Destination?
How cities fight for tourists with social media marketing and enhanced hospitality, despite the strain visitors place on local infrastructure
![](https://cdn-dev.theworldofchinese.com/media/images/GuanDanweb_KaoBei1.2e16d0ba.format-jpeg.fill-450x294.jpg)
Throwing Eggs: How “Guandan” Became China’s Favorite Card Game
The regional card game “guandan,” literally “throwing eggs,” has become one of the country’s most popular social activities
![](https://cdn-dev.theworldofchinese.com/media/images/dissni_KaoBei.2e16d0ba.format-jpeg.fill-450x294.jpg)
China’s Chengdu Disney Has Massive Queues and Just One Ride
How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination
![](https://cdn-dev.theworldofchinese.com/media/images/VCG111286985540.102109fa.format-jpeg.fill-450x294.jpg)
Talk Like a Chinese Food Vlogger
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
![](https://cdn-dev.theworldofchinese.com/media/images/VCG111143165466.e3b3e4ea.format-jpeg.fill-450x294.jpg)
China’s Pet Psychics Promise to Bridge the Species Gap
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal psychics
![](https://cdn-dev.theworldofchinese.com/media/images/QiYeWeiXinJieTu_169942.f94bd964.format-jpeg.fill-450x294.jpg)
Total Recap: The Rise of Bite-Sized Cinema
From short summaries to full contextual breakdowns, movie recap videos are diverse, controversial, and wildly popular
![](https://cdn-dev.theworldofchinese.com/media/images/XiaoHaiGe_KaoBei1.c819b9ad.format-jpeg.fill-450x294.jpg)
Tiny Titans: How China’s Kids Are Schooling Adults
China’s netizens are in awe at children who show wisdom beyond their years
![](https://cdn-dev.theworldofchinese.com/media/images/VCG111416731206.2e16d0ba.format-jpeg.fill-450x294.jpg)
How China’s Seniors Got Hooked on Short Video Influencers
The suspension of a short video channel throws the spotlight on how influencers attract elderly users and the risks seniors face online
![](/static/img/footer-spread.21bc206df898.png)