News & Events
About Us
Shop

A Year in Hot Searches: The Rise and Fall of China’s Top Influencers in 2024
From the return of China’s YouTube Queen to scandals involving fake personas and false advertising, here are the viral influencers of the year

K-Pop Roadshows: A Space for Liberation or Objectification?
Public K-pop dance performances are growing in popularity in China, but does their proliferation point to female empowerment or the perpetuation of the male gaze?

Barbe-Queue Again: How Zibo Broke the Curse of Short-Lived Virality
One year after Zibo blew up online, why are tourists still pouring in?

Behind the Fame: What Makes a Viral Travel Destination?
How cities fight for tourists with social media marketing and enhanced hospitality, despite the strain visitors place on local infrastructure

Throwing Eggs: How “Guandan” Became China’s Favorite Card Game
The regional card game “guandan,” literally “throwing eggs,” has become one of the country’s most popular social activities

China’s Chengdu Disney Has Massive Queues and Just One Ride
How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination

Talk Like a Chinese Food Vlogger
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry

China’s Pet Psychics Promise to Bridge the Species Gap
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal psychics

Total Recap: The Rise of Bite-Sized Cinema
From short summaries to full contextual breakdowns, movie recap videos are diverse, controversial, and wildly popular
