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Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
The Art of Chinese Clickbait
Attention! Here are the headline-writing techniques you need to master on China’s internet!
An American in Shanghai Redefines What It Means to “City”
Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity
Essential Chinese Phrases for Cheapskates
How to talk about saving and conscious spending in the era of “consumption downgrade”
Office Zootopia: How Chinese Netizens Relate to Animals
Increasingly frustrated by their career prospects, China’s workers are likening themselves to various animals to blow off steam
Between the Light and the Dense
What do Chinese netizens mean when they refer to each other as “light,” “dense,” and “stealthy”?
China’s Chengdu Disney Has Massive Queues and Just One Ride
How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination
Zeroes to Heroes: Chinese Fans’ New-Found Love for Losers
China’s latest meme celebrates unsung, “spineless” heroes, proving that real strength often lies in the beautifully flawed
Why Are Chinese Urbanites Wearing Their Ugliest Clothes to Work?
A new trend has weary, overworked young urbanites wearing “disgusting outfits” to their office jobs and annoying their bosses in the process
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