News & Events
About Us
Shop
![truecrime-podcast-covewr]](https://cdn-dev.theworldofchinese.com/media/images/truecrime-podcast-covewr.format-webp.width-325.webp)
Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
“Retirement Lit” is Helping China’s Youth Reimagine a Future Without Rest
With the government officially confirming the long-speculated decision to raise the country’s retirement age, young Chinese workers are turning to sarcasm to cope with the seemingly endless toil that lies ahead
The Art of Chinese Clickbait
Attention! Here are the headline-writing techniques you need to master on China’s internet!
Havoc in HR: How Chinese Workers Found a New Champion in ‘Wukong’
The much-anticipated video game has birthed various memes on the tribulations of the Monkey King (and Chinese “corporate monkeys”)
An American in Shanghai Redefines What It Means to “City”
Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity
Essential Chinese Phrases for Cheapskates
How to talk about saving and conscious spending in the era of “consumption downgrade”
Office Zootopia: How Chinese Netizens Relate to Animals
Increasingly frustrated by their career prospects, China’s workers are likening themselves to various animals to blow off steam
Between the Light and the Dense
What do Chinese netizens mean when they refer to each other as “light,” “dense,” and “stealthy”?
Checking In: A Language Guide to Social Media Travel Posting
Learn how to “check-in” at China’s viral tourist destinations and post about travel online
Scan to follow us on WeChat
Or add: Theworldofchinese
