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Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
How China’s Declining Marriage Rate Soured the Candy Industry
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
What Booming AI Revival Services Mean for China’s Relationship to Death
As China’s “AI revival” services boom, ethical and legal controversies spread
12 Hours in the Lipstick King’s E-Commerce Empire
Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
How Women in Small Towns Got a Taste For Gold
Women in China’s lower-tier cities and towns are increasingly buying gold accessories for investment and prestige
Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
Why Are Chinese Websites Stuck in 2003?
And do people even care about websites in China’s mobile-centric society?
The Battle Over Privacy in Chinese Street Photography
After a recent scandal, street photographers face backlash for invasion of privacy and targeting young women
The Shady World of Chinese Online Reviews
Welcome to the world of Chinese consumer reviews, where fakes lurk round every corner and a “water army” can torpedo e-commerce businesses
Taobao Terror: When Gamified E-Commerce Took Over My Life
How a tabby cat mini-game helped transform China’s e-commerce ecosystem...not always for the better
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